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Idealism
Phthalates. Easy for you to say!
August 2023
Refill Unboxed
June 2023
Understanding Closed Loop & Refill
May 2023
No Time To Dye
April 2023
A Chat With: Our Founder, Mike ‘Magic Mix’ Kalli
March 2023
12 Guiding Principles for Responsible Formulation Chemistry
March 2023
WE’RE A CERTIFIED B CORPORATION ®
November 2022
Ideal wins Innovate UK Grant
November 2020
LEDs LEDs LEDs
November 2020
Macmillan Cancer Support Bake Off 2020
October 2020
A Film About Ideal
June 2020
Coming Soon
May 2020
Sustainability in Textile Care Committee
December 2019
Xmas Jumper Day 2019
December 2019
Ideal receives Green Award
November 2019
Clean Surf Wet Cleaning
September 2019
The New Ideal laboratory
April 2019
We are PCR
February 2019
Eco Laundry Powder Trial
January 2019
The Method Soap Factory
November 2018
Wet Cleaning at The Washeteria
May 2018
Ideal achieves ISO 14001
January 2018
Winning The Green Award at Northants Awards
October 2017
Ideal wins Sustainability Award in Paris
October 2017
The Laundry Pile at London Design Festival
September 2017
Waste Water Treatment Plant
August 2017
Race The Sun
July 2017
Shipshape & Blissful
March 2017
