KALLI’S MAGIC MIX
In 1975 Dr Mike Kalli was asked to formulate a new laundry product for the J Lyons Group. This first foray proved revolutionary, delivering unexpectedly awesome results!
He came away with an immediate order for four tonnes of ‘Kalli’s Magic Mix’ and Ideal haven’t look back…
KALLI’S MAGIC MIX
In 1975 Dr Mike Kalli was asked to formulate a new laundry product for the J Lyons Group. This first foray proved revolutionary, delivering unexpectedly awesome results!
He came away with an immediate order for four tonnes of ‘Kalli’s Magic Mix’ and Ideal haven’t look back…
OFF THE WALL
Ideal is registered in July 1980. Mike knew fully built detergents would boost plant efficiency and ignored those who warned him against competing with the big soapers.
He made the decision to formulate and manufacture for himself – to ensure consistent supply, better quality and total flexibility.
THE LAB
First to introduce fully built detergents to British professional laundry, Ideal has always been at the forefront of wash technology trends in the UK, with a fine reputation as innovative laundry product formulation experts. The brilliant Ideal research and development lab keeps on innovating today.
WE'VE GOT CHEMISTRY
In 2008 Mike is joined by his son, Phillip. Together, they have chemistry, passion, a sense of fun and a drive for continuous improvement! Not interested in being the biggest, their aim is to make Ideal better all the time, to continue a great British manufacturing story for generations to come.
WE'VE GOT CHEMISTRY
In 2008 Mike is joined by his son, Phillip. Together, they have chemistry, passion, a sense of fun and a drive for continuous improvement! Not interested in being the biggest, their aim is to make Ideal better all the time, to continue a great British manufacturing story for generations to come.
PERFECTAMUNDO PROCESSING
The highly qualified, smart lab team we’ve put together has experience in responsible chemistry, wash processing, stain removal & analysis.
They can help with all kinds of processing issues in commercial, OPL or high street textile care (wet cleaning) operations – from choosing the right product, to helping resolve the toughest laundry problems.
WASH LOADS OF EXPERIENCE
Ideal has picked up loads of wash chemistry experience down the years. A manufacturing supplier with chemistry know-how, genuine laundry expertise, loads of freshness, a sense of humour, a history of innovation and a bright future!
We welcome people to come and look around our factory to see where the products are made and to meet the people who make them.
WASH LOADS OF EXPERIENCE
Ideal has picked up loads of wash chemistry experience through
the years… A manufacturing supplier with chemistry know-how, genuine laundry expertise, loads of freshness, a sense of humour, a history of innovation and a bright future!
We welcome people to look around our factory to see where the products are made and to meet the people who make them.
SUSTAINABILITY
Ideal is B Corp certified. We also hold ISO:14001 certification and have many more exciting improvements on the way, we’re not stopping there. An ambitious, energetic, multi award-winning manufacturer with a genuine commitment to sustainability, responsible washing, manufacturing excellence and brilliant customer service. We are proud to be a registered living wage employer.
FOCUSED ON INNOVATION
Liquids, powders… or both? No problem. We’re building an industry leading lab team continuing on our quest to design the most responsible solutions for laundries. Our main objective is to make & deliver smarter, cleaner, brighter chemistry.
We offer products via a closed-loop returnable supply arrangement to eliminate plastic packaging waste! Ask for more info.
THE IDEAL TEAM
Ideal is proud to be independent, family-run and going strong! It still formulates and manufactures all products at the factory in Finedon – amongst the bright yellow rapeseed fields of Northamptonshire. Perhaps it’s Ideal’s brilliantly diverse team that makes it so unique. At Ideal, we don’t believe that bigger is better. We think better is better. We are interested in being transparent, flexible, fast and nice to work with. That’s important.
THE IDEAL TEAM
Ideal is proud to be independent, family-run and going strong! It still formulates and manufactures all products at the factory in Finedon – amongst the bright yellow rapeseed fields of Northamptonshire. Perhaps it’s Ideal’s brilliantly diverse team that makes it so unique. At Ideal, we don’t believe that bigger is better. We think better is better. We are interested in being transparent, flexible, fast and nice to work with. That’s important.
