GOT A LOT O’ LAUNDRY TO DO?

“You’re the greasiest thing I’ve seen, 
But we’ll get you so doggone clean. 
Ain’t you got no heart, to wash an’ fold your gear?
Why do you keep on waiting? 
Why don’t you start co-operating? 
‘Cos the things I say are things you’ll want to hear…”

THAT’S ALL WHITE, MAMA

Ideal is independent, family-owned and still going strong! We formulate and manufacture all our products in Northamptonshire, England. First to introduce fully built detergents into British commercial laundry, our lab continues to innovate. We use modern, eco formulations and low-foaming technology. Our concentrated detergents ensure whiteness and brightness.

GOOD WASHING TONIGHT!

As the British experts in professional laundry & textile care, we can help you with all kinds of product or processing issues in commercial, on-premise or high street textile care operations – from choosing the right product, to helping resolve common laundry problems. Download our helpful guides, carefully prepared by in-house experts here.

MYSTERY STAIN?

We’ve designed a brilliant system to recover damaged linen affected by black marks so it can be put back into circulation. Our bright field team has experience in processing, training, servicing and installation of bespoke, accurate and reliable dosing equipment.

TCB

At last laundry and textile care professionals have the opportunity to purchase product direct from an independent family-run British manufacturer for the first time! We’ve worked hard to make our contribution to washing on-line smarter, easier, faster and cooler. The new search feature allows you to find exactly what you’re looking for. Interact with the unique custom-built searchable Periodic Table of Laundry Chemicals. Shop by product type, category, price or popularity… direct from the manufacturer – uh huh huh.

WASH N ROLL

Problems with grease, stray dyes, greying, yellowing, spa oils, fake tan, mildew, grime or tired looking laundry? Need a little wash ‘n’ roll in your commercial laundry, OPL or in the ‘dretto? We can help. We formulate. We manufacture. We test. We deliver. There’s no reason to go anywhere else!